It’s been two years now since Disney announced it will be launching its then unnamed streaming service. Now we’re a month away from the launch of Disney+, a streaming platform the entertainment giant created to go head to head with the likes of Netflix. Disney’s been preparing for this moment for some time now, pulling its content from Netflix last year. But Netflix appears to have a stranglehold on the streaming market, so what’s it going to take for Disney to grab viewers' attention?
Disney lit up the internet when they announced it would be purchasing Fox. It was significant for many reasons, but with the realization of Disney+, the impact of that acquisition goes even deeper. The one advantage Netflix has over any other streaming platform is its extensive catalogue. No other platform comes close to offering classic TV shows, popular movies and must-see originals. Disney can change that.
In addition to purchasing Fox, Disney also acquired a controlling share of Hulu, who actually secured more new subscribers than Netflix in the first quarter of 2019. That doesn’t even account for Disney’s ownership of Pixar, Marvel, and the Star Wars series. Disney is expected to feature shows and movies from each of these brands on Disney+ and push its more mature content onto Hulu.
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We’re all familiar with Disney’s iconic catalogue, so let’s talk about some of the original content it plans to feature on Disney+. A number of features are expected to be created exclusively for Disney+. Series including The Mandalorian, Loki, High School Musical plus Wandavision and Ms. Marvel are just a few of the originals viewers can expect.
We can’t talk about Disney without thinking about the classics. They have nearly a century of content behind its vaults. From The Lion King to 101 Dalmations, Sleeping Beauty, Cinderella and Aladdin. No other brand has infused itself into our households quite like Disney. But think about this: Disney+ will also feature classics from the Fox vaults. They’ve already announced that all 30 seasons of The Simpsons will be part of the Disney+ arsenal, along with hits like Malcolm in the Middle and The Princess Bride.
Even with its extensive catalogue and long history of creating content, Disney knows it has to bring a little something different to the streaming game. They started with the price. Disney+ is only $7/month. That’s two dollars cheaper than Netflix's lowest pricing tier of $8.99. Speaking of pricing tiers, Disney has none. Everyone gets everything for the same cost. That equals out to about 7,000 TV episodes and 500 movies. If that number sounds low it’s because it’s only 16% of what Netflix offers and even less content than Amazon Prime. But that doesn’t take into account the weight those titles hold. The last unique feature of Disney+ is that it will release episodes of its series week-by-week. This is in contrast to the way Netflix operates. They release an entire series all at once.
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Soon. Very soon. November 12th is the official launch of Disney+. They have a countdown on their website if you want to check it out. The launch initial launch will include the US, Canada and the Netherlands on day one. Australia and New Zealand will have to wait a week before they can start streaming.