We’re long past the point of streaming being this new, novel thing in our lives. Streaming has embedded itself into our culture for the foreseeable future. In other words, get use to it. It’s here to stay until some other revolutionary technology comes along and turns it into Blockbuster.
When Spotify launched in 2008, the music industry was like a beached whale waiting for something to lift it up and throw it back in the water. No one was sure that this new form of consumption would be the answer, especially when labels realized they’d only be getting a thousandth of a cent with each stream.